Consulting

GENERATION B

Generation B Associates, Inc is a unique marketing and promotional firm catering to large and middle sized businesses and not for profit organizations, that want to outreach the baby boom generation (Generation B) and promote their services and products to this massive market.

We invite you to contact us for a complementary consultation so we can learn your needs and you can discover the many ways we can help you. Here are just a few:

We are an "infoprenuerial" company that provides a platform through which your company or organization can reach consumers between the ages of 40-75, through speaking engagements, exposition presentations, television, radio, print, audio and video production and dissemination concerning information on longevity and its life challenges.

Generation B also acts as outside consultant, speaker and trainer for companies with respect to the employee work balance issues created by longevity. i.e., work focus when parents need health care attention, friction among intergenerational workers.

Our Mission is to help all we serve to meet 4 of the great challenges of longevity and pre-tool for a wonderful future:

• Money
• Relevance/work
• Health Care
• Housing

We find that when we help your target market in any of these 4 areas we help you build customer loyalty, branding and unique identification.

Consider the following specific examples and ask us for testimonials:

1. Corporate consulting, training, and donor appreciation through workshops and presentations:
   • Managing the Intergenerational Work Force
   • Your Money Line Should Last As Long As Your Life Line
   • How to Focus at Work and Care for Your Older Parent

2. Corporate and not for profit sponsorship of speaking engagements, radio and Television spots, spokesperson relationships. For example, we can produce 60 second radio vignettes on topics relevant to longevity: “Simple solutions for a complex generation.” These spots can be sponsored and followed by 30-60 second commercials. Sponsors pay a production and talent fee and buy the air time.

3. Proprietary products –books, video, radio, television, and web casting and newsletters that e can create for your company that will bring you in constant contact with your target market in a cost effective and exciting way.

The Generation B team

Adriane G. Berg

Anita M. Kramer

Anita M. Kramer, former Assistant Commissioner at the New York City Department for the Aging under Mayor Rudolph Giuliani, holds a masters degree in Social Work from The Hunter College School of Social Work in New York City. Her expertise is the field of aging and longevity.

Ms. Kramer's experience in both clinical and policy issues, affecting tens of thousands of New Yorkers, uniquely enables her to convey your message to your target audience.

She is a trusted speaker, trainer and manager who understands your goals and how to communicate them effectively.

As an award-winning manager, she has a knack for attracting, retaining and training the best candidates available.

On the personal side, her passions include American popular standard songs, baseball -- particularly The New York Mets -- and politics. She is currently at work on a not-for-profit project, How May I Help You?, a video designed to guide everyone on how to be most helpful to those physically impaired.